Six Reasons Entertainment Weekly’s Move to Heavier Paper Will Probably Pay Off

Entertainment Weekly's publisher indicated the cost of the Entertainment Weekly paper upgrade was in "seven figures," though a Dead Tree Edition analysis ballparks an $800,000 annual hit to the paper, postage, and freight budgets.

So is Entertainment Weekly crazy to try the same trick this year as Newsweek, albeit on a smaller scale? I think not. This situation is different, and the times have changed.

Here are six reasons Entertainment Weekly's recently announced paper change may be a smart move...