A Shopper’s Companion, Consumer Reports Still Going Strong

In August, Consumer Reports started generating more revenue from digital subscriptions than from print—a feat that must make it the envy of the print world struggling to make that transition. Even more amazingly, Consumer Reports has enjoyed success on the Web without losing print subscribers—those have held steady since 2001 at around four million.

Consumer Reports started its Website in 1997; by 2001, it had 557,000 subscribers. That number has grown to 3.3 million this year, an increase of nearly 500 percent in 10 years.

Subscribers who sign up for access to the Web site pay $26 for a year