A Troubling Sign for Tablet Magazines?

Despite all the hype about iPads and Kindles, U.S. magazine publishers are making far more money on the Web and generally wondering when their tablet investments will pay off.

In fact, though no one seems to talk about it, the real game-changing technology for subscription magazines has been browser-based editions—that is, digital replicas that can be read on any computer. Many a B2B publication has shifted 50 percent or more of its subscription base to these simple page-flip editions, but few print-and-digital publications get even 10 percent of their circulation from tablet editions.