AMC Day 2: Reality Sets in Around Print Challenges

One of the first speakers of the day [at the American Magazine Conference]—Ben Horowitz, technology entrepreneur and co-founder of venture capital firm Andreessen Horowitz—suggested that print will likely vanish completely as today’s younger consumers become the dominant generation. “Babies born now will never read anything in print,” he told the audience. “At the same time, people in their 40s and 50s will never stop reading print.”

Dr. Jeffery Cole, research professor and director of the Center for the Digital Future at the University of Southern California’s Annenberg School, presented a similar scenario—print, he predicts, will eventually go away.