ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs
If you’ve noticed an influx of print catalogs in your mailbox, you’re not alone.
Companies like J.Crew and even digital-first Amazon have brought back their print catalogs, albeit with tweaks to reach younger generations of shoppers who are accustomed to doing these things on their phones. The results are promising and could be enough to influence others in the space to fire up the printing presses or, more realistically, call up their local print supplier and start placing orders.
While originally reported by ASI Media’s Hannah Rosenberger, the resurgence of print catalogs caught the attention of the Today Show, which devoted a segment to the trending topic on Oct. 30.
NBC’s Emilie Ikeda spoke with Dan Brown, ASI’s vice president of distributor services, to dig deeper into why companies like Patagonia and J.Crew are investing in print once again – and how they’ve adapted the design of the catalog for 21st-century marketing.
