Backstage Ties Print and Digital Together with Redesign

The niche magazine for the performing arts community, Backstage, has redesigned its print publication and website in an effort to stay ahead of its competition and a bit ahead of the curve—a move that seems to be working, so far.

The print publication will go from a tabloid size of 11.5x15˝, to a 9x10.875˝ book. The magazine will have an increased paper quality with a glossy interior and cover stock. According to Amato, readers were asking for a smaller product so it could be easily transported to casting calls and auditions.

The print publication is also more integrated with the digital presence.