Bloomberg Businessweek Taking Print Magazine Delivery into Own Hands

Bloomberg Businessweek has been rapidly expanding an “alternative distribution” plan to print subscribers. Since last December, the magazine has been partnering with newspaper publishers and other delivery services to have the magazine hand-delivered with the Friday morning paper. Currently, 9 percent of the magazine's 860,000 domestic print subscribers already receive the magazine this way. The publisher wants to expand into other metro regions and raise that to 30 percent by the end of the year.

The magazine likely won't stop there. Instead, to counteract delays caused by the Postal Service’s FSS equipment and a potential five-day delivery schedule, it will