Bold Ideas Inspire New Life for Magazines

The New York-based glossy magazine business may be in upheaval, with bellwether Condé Nast shuttering five of its titles, but the art of editing, writing and visually crafting an editorially coherent, beautiful and engaging experience is not dead.

Some of the foment is made possible by MagCloud, a Web-based print-on-demand service from Hewlett-Packard that dramatically lowers the financial barriers to magazine publishing. With MagCloud, there are no upfront costs for printing and distribution; a PDF file is uploaded to the MagCloud site, and each time a reader orders a copy, it is printed on high-quality paper and shipped.