Condé Nast Taking Brides Bimonthly, Boosts Mobile Interaction

Brides is ratcheting back its print brand and investing more in its digital presence with a mobile-enhanced website. The 300,000-circ magazine is dropping down to a bimonthly frequency and the site will become fully mobile compatible and feature new tools and functionality to drive more engagement.

The magazine’s last monthly issue will be December.

The magazine has been struggling on the newsstand and with advertising. Single copy sales are down 28 percent in the first half compared to the same period last year, per ABC—a contributing factor to the frequency change...ad pages are down about 11 percent through July.