Diet Coke Uses HP Indigo Digital Press to Print 2 Million Labels in Latest Stroke of Packaging Genius

Diet Coke just went and individualized 2 million bottle designs.

Coca-Coca Israel created the campaign, with help from Gefen Team, Q Digital and HP Indigo (using an HP Indigo WS6000p digital press). For the Diet Coke project, a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated.

The resulting product conveys to "to Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles," said Alon Zamir, vice president of marketing for Coca-Cola Israel.