Five Predictions for Marketers to Grow Their Direct Mail Marketing ROI in 2016

Direct mail is not dead, far from it. With the growth in technology and personalization, direct mail has become an even more powerful player for your ROI. But 2016 will bring tightened direct mail budgets, since marketers need to spread their money farther and farther. Because of that, serious considerations need to be made with direct mail.

The first, of course, is how to improve your ROI. So far the only postage increases announced have been for packages, but we will need to be on the lookout for possible changes in late spring 2016.