How Independent Publishers Are Keeping Paper Costs Down

Despite enormous amounts of attention directed towards digital efforts in the magazine industry, many independent publishers still count print as their main business and most reliable source of revenue. As the paper market continues to fluctuate, publishers are finding new ways to keep the price of materials for their print issues at an affordable level.

Working with their previous printer, Quad/Graphics, Nevada Magazine discovered a paper option often not immediately offered to publishers.

“Most printers have their own stock paper, which they use when people don’t request a specific kind,” says publisher Janet Geary. Converting to the stock option saved almost 15