How a Paper Mill Profits from New iPhone Case

Mohawk Fine Papers is embracing the technology often blamed for reducing demand for paper. Mohawk is buying smaller companies and making other investments to tailor new products to digital printing.

In dollar terms: Mohawk paper sells at an average of $2,500 a ton. The company can charge four times as much for the same amount of a digital-ready material (synthetics such as vinyl or polyester, which Mohawk coats, enabling its customers to print on it).