Kodak Sees China’s Technology Demand Driving Growth, CEO Says

Eastman Kodak is forecasting “double-digit” revenue growth in China this year as it seeks to capitalize on the nation’s demand for technology to spur economic growth, according to its CEO.

The U.S. company is seeing increased demand for digital printing in China as customers move up the value chain to avoid obsolescence, Antonio Perez said in a Jan. 13 interview in Shanghai.

“China desperately needs to move to digital methodologies in printing if they want to keep the position they have as volume manufacturers,” Perez said. “If they don’t business is going to go away from China.”