Kodak, Xerox, Others Try to Boost Photo Merchandise Market
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The idea behind a photo book is relatively simple—reprint in book format a bunch of your digital photos for display, sharing and safe keeping. Now, a group of photo imaging industry companies and organizations, including a few business rivals, has formed a consortium to standardize the store experience when creating such photo tchotchkes and to promote the fact to consumers they can make such swag.
Membership in Innovations in Photo Imaging includes Kodak, Xerox, Fujifilm North America, Hewlett-Packard Co., Noritsu America Corp., Independent Photo Imagers Inc. and the Photo Marketing Association International.
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