Lumpy Mail: An Engine for Lead-Generation

If you want to reach business decision-makers, lumpy mail is your secret weapon. There’s nothing quite like a box or bulging padded envelope in the mail. It makes your inner child hop up and down, tug your sleeve and ask—nay, nag: “What’s inside? Huh? HUH? WHAT’S INSIDE?” This happens even when the package contains something you ordered. The effect is multiplied when it’s something you didn’t order.

If you want to reach business decision-makers, lumpy mail is your secret weapon. (I could use the more common term, “three-dimensional direct mail.”