Publishers Challenge Audience Report

Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits. About 70 percent of the 220 magazines measured were down, according to MRI.

Big decliners included Wired, down 22 percent to 2.5 million; Bon Appétit, down 17 percent to 5.8 million; O, The Oprah Magazine, down 10 percent; and New York, down 14 percent.

One publisher, whose title saw a double-digit audience decline, fumed, “Magazines with robust readership are showing declines, and magazines with significant digital platforms are not seeing those