Optimism About the Future of Print Highlighted by Printers in Survey

In a recent survey of 485 members of Xerox’s Premier Partners Global Network, more than 70 percent of printers said they are optimistic about the future, believing that print will always be part of the communications mix, but they do agree volumes will still decline.

Among the opportunities for new or increased revenue, more than one-third (38 percent) of the printers still expect a significant increase in revenue through direct marketing, pointing to a continued need for a balanced marketing mix that includes direct mail. Other opportunities:

• Packaging and Photo specialty products—18 percent each

• TransPromo—16 percent

• Book publishing—12 percent