Overcome by Ineffectiveness of Direct Mail

I am registered as a speaker for the DMA conference starting today and I’m very much looking forward to what looks like an exciting conference with a great lineup of speakers and sessions. What I have been less impressed with is the show sponsors’ approach to marketing.

For instance, one day last week I received 22 pieces of direct mail from sponsors of the event (and 5-10 most other days). This was spray and pray marketing in its most virulent form, overwhelming me with a barrage of on stand competitions. The typical “win an iPad” competition seemed to be at