New USPS App Offers Direct Marketers Augmented Reality Experience with 'Magical Mailbox' Message

Dancing penguins, flashing holiday lights and a reminder to order shipping boxes and stamps.

Those are the highlights of a new holiday smartphone application that the U.S. Postal Service launched Monday with the goal of attracting more business from direct-mail marketers.

As part of this year’s holiday campaign, the agency will show a different animation each week when its blue collection boxes are scanned.