Postal Service Launches New TV Ad Campaign

USPS is willing to spend more ad dollars as new market research suggests customers still feel very secure about using and receiving paper mail...The two 30-second spots are designed to remind customers that paper mail, unlike e-mail, can’t be hacked, and that letter carriers are still providing reliable and safe deliveries to doorsteps.

“A refrigerator has never been hacked,” an announcer says in the first message as an actress pins a paper bill to her fridge.

In the other ad, an announcer reminds viewers that hand-delivered messages ensure that “important letters and information don’t get lost in thin air, or