USPS to Propose Repeat Mobile Barcode Promo

The U.S. Postal Service is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products Gary Reblin told Direct Marketing News on Jan. 31. The details of this year’s promotion will be put before the USPS’s board of governors on Feb. 8 for its approval, Reblin said.

He declined to discuss specifics...he did say this year’s mobile barcode discount promotion will have some different features from last year’s. Reblin said the overarching goal is to “create long-term success for the mail” by getting people more engaged with their mail.