USPS Risks Print Industry ‘Distrust’ with Direct Mail Trial

USPS Direct Mail Hub was launched in July, to be piloted in Austin, TX, and in the Raleigh-Durham area of North Carolina. The pilot, available via the uspsdmhub.com website, seeks to simplify the direct mail process by offering small businesses the necessary tools and partners to run a promotional campaign.

Printing Industries of America said the US Postal Service was leading the nation’s small businesses to make use of only a “very narrow” selection of direct mail suppliers.

But the PIA said potential mailers were only being encouraged to use Florida-based printer-mailer Directmail2go.com or California-based printer portal DirectMailQuotes.com, while there is also