POW! Marvel, DC and the Other Comics Publishers Finally Go Digital

Each of the big four comics publishers (DC, Marvel, Image, and Dark Horse) have committed to releasing every issue of every comic for digital download on the same day that the physical comics ship to retailers. Why is “same date delivery” important? Particularly when casual readers don’t necessarily rush out every Wednesday to pick up their comics fresh off of the UPS truck?

It’s more symbolic than anything else. The true significance is that the distribution of digital columns is no longer going to be selective or strategic. In music and books, you can freely assume that anything you can buy