PRC's Goldway Tells What was Behind the Exigency Decision

On December 24, 2013, the Postal Regulatory Commission approved an exigent increase that shot postal rates up 6 percent and sent direct mail marketers and their accountants back to their strategic models and financial forecasts to remake plans for 2014. Mailers had hoped the PRC would soften the blow with a lower percentage increase and were disappointed by the Commission's ultimate decision to give USPS the rate it asked for.

To learn more about what was behind the PRC's decision, Direct Marketing News spoke with Commission Chairman Ruth Goldway.