Smaller Kodak Tries Different Routes to Sales

When trying to advertise and market its wares in its post-bankruptcy, postconsumer products world, Eastman Kodak Co. is relying more heavily instead on the likes of ImageMark Business Services, a North Carolina commercial printer.

ImageMark last fall officially became a Kodak Digital Production Demo Center—a place where Kodak salespeople can take prospective customers to see Kodak equipment in action. It’s the same arrangement Kodak has in place with Mercury Print Productions, a Rochester textbook printer stocked with two Kodak-made Prosper presses and a third about to be installed.

And Kodak hopes to set up more such demo sites around the globe