Spectra Print Stays Strong in Midst of Internet Era

Like many printing companies, Spectra Print has been slowly bleeding business since the rise of the Internet. But instead of slowly fading away, the company is reinventing and repositioning itself to not only make up the lost sales, but to expand. The Stevens Point (WI) company has begun offering social media packages and smart printing, two services that aren't far from the traditional printing and marketing the company has specialized in.

Neither of the new services require much change in infrastructure, just training for existing staff members and a few new positions.