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In 2014, StickerGiant printed 9,300 miles of promotional stickers and product labels, growing its annual revenue nearly 40 percent in one year to $5.8 million.
This year, the custom sticker company was on track to do more than $8 million in total revenue, with even bigger plans for the future—the least of which is an attempt in January to set the record for the world's largest ball made entirely of stickers.
"Going into it we thought, piece of cake. We print stickers all day. We've got plenty of runoff we can put on there," Michaels said. "After two weeks, it was 20 pounds, and we were like, 'Oh my goodness, this is going to take a lot of work.'"
Nearly two months later, "Saul the Sticker Ball" had topped 200 pounds and 147,000 stickers.
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