North America’s oldest continuously published periodical is now preparing for its 225th edition—and The 2017 Old Farmer’s Almanac, arriving late this summer, is expected to resume its perennial position on many national best-seller lists.
In late 2015, the Almanac launched EXTRA! from The Old Farmer’s Almanac, a monthly digital-only title that includes features on astronomy, history, gardening, DIY, food, humor, and even an updated weather forecast. This is the first monthly publication under The Old Farmer’s Almanac brand.
EXTRA! was born out of the evolving habits of Almanac readers: They like their Almanac as it is, but want access more than just once a year. And how do they want that interaction? Through smartphones and tablets.
The bread and butter of The Old Farmer’s Almanac, though, is the print edition, which sells millions of copies throughout the U.S. and Canada. A vast majority of these copies are sold on the newsstand, which Pierce calls "the lifeblood of the Almanac."