Dead Tree Edition Research Institute's Annual Look at Dubious Environmental Achievements

The Toshiba Award for Shameless Greenwashing goes to Magzter, one of the world's leading sellers of digital magazines, for its bold, unfounded claim that it has "saved" more than 92,000 trees.

What makes the claims especially hypocritical is that Magzter makes its money from selling the content of magazine publishers. So it's basically accusing its business partners of killing trees.