Tiny Prints Finds Growing Market for Photo Holiday Cards

The three founders started it 6½ years ago with their life savings of $10,000 and say they have been profitable from Day 1. Tiny Prints has grown to have 1 million customers—and 250 full-time and 200 part-time employees—without spending any outside money. (It has received venture capital, but has not spent it.)

Tiny Prints’ initial focus was birth announcements. Hence the name, which refers both to tiny newborns and to the company’s underdog size at inception. But these days, Tiny Prints isn’t so small. At this time of year—the biggest season for all cardmakers—it has 28 Hewlett-Packard Indigo digital