Top 5 Ways to Use Paper in 2011

Sabine reveals the top five ways to use paper in the new year. Direct Mail—Astonishingly enough, even young consumers (the 18- to 34-year-old demographic) prefer to learn about marketing offers via postal mail and newspapers rather than online sources, according to national survey research from ICOM.

We know direct mail is not the cheapest way to try and get your customer’s attention, but interestingly enough, catalogs for example, have the lowest overall cost per lead, as found in a recent study by the American Marketing Association.

With mailing costs increasing—if not now, give it a few more months