U.S. Newspapers Seek Injunction Against USPS Direct Mail Contract

The Newspaper Association of America, representing around 2,000 local and community newspapers across the country, filed on Friday for an emergency injunction on the new USPS contract with Michigan-based direct marketing giant Valassis. The trade association hopes to block the three-year, $107 million contract pending a full judicial review.

The contract proposed by USPS back in April offers discounts of around 20 percent for Valassis if the company sends out at least a million extra mail pieces a year beyond its existing mailing campaigns.

The newspaper industry…says the Postal Service is giving unfair assistance to Valassis to take advertising that newspapers currently