Valpak Stays Relevant in the Digital Age

Depending on the type of consumer you are, you may do different things with the familiar blue Valpak envelope you receive in the mail every four weeks. Either you toss it as junk mail, use a pizza coupon here and there, or go on a shopping spree with the discounts you just unearthed. The $14.8 billion company, started by former Wisconsinite and entrepreneur, Terry Loebel, is betting you at least give its offers a good, hard look.

And if you don't open that envelope, Valpak is hoping to hit you online or through your mobile device.