Vistaprint Enters Latin American Market With $25M Minority Stake in Printi, a Brazilian Online Startup

Global printing heavyweight Vistaprint has acquired a $25 million minority stake in Brazilian web-printing startup Printi. The purchase marks Vistaprint’s entry into Latin America, after assuming market leadership in the United States, Europe and Asia.

The $25 million investment capital from Vistaprint will fund the construction of their primary fulfillment factory in São Paulo and also go towards B2B marketing with a mix of digital advertising, direct mail, radio and sponsorships, as well as to scale production.