Vistaprint CEO Sees Small Business as a Multimillion Market

Vistaprint President and CEO Robert Keane is said to have written the first business plan for the company in the bedroom of his Paris student apartment in 1994. The ideas committed to paper centered on providing small businesses with customizable, printed marketing materials in small quantities and for good prices. Since its 2003 start, the company today has grown revenue to more than US$1 billion annually.

To reinvigorate the company's existing customer base, the company is targeting the following improvements: faster shipping, simplified pricing, reduced email frequencies, higher quality product substrates over the next several years, among others.