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If you want to know why major mailers are generally supporting major cost cuts at the U.S. Postal Service, consider this recent quotation from magazine-industry veteran Tom Martin: “When you look at the Three Ps, in 2000, printing was 45 percent to 55 percent of costs, paper was probably 20-25 percent of your costs, and postage was between 30 to 32 percent of overall costs,” the Cygnus Business Media executive told Folio.
“But now, the printer is probably sitting with only 32 to 35 percent of overall costs. Paper hasn’t changed that much...the number that has changed tremendously is postage
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