Why the NFL Signed Canuck Publisher for New Magazine

A small Canadian publishing house has just scored an epic publishing touchdown. Dauphin Media Group (DMG) will be publishing the official magazine of the National Football League (NFL), appropriately named NFL Magazine. So how did a small Canadian outfit manage to score this massive licensing agreement win?

Sam Yoon, DMG’s senior vice-president of business and legal affairs, admits it may appear to be an unexpected partnership...“But [the NFL] liked us and realized that we had the ability and capacity to do the magazine.”

There will be 400,000 copies of the debut issue on newsstands. Quad/Graphics will print the magazine