Area Paper Mills Faring Better, Experts Say

NewPage Corp.’s decision to close its Whiting mill rattled central Wisconsin’s paper industry, but it doesn't mean other papermakers in the area will make similar moves. “If you’re working in a paper mill, it does give you pause, but at the same time you have to realize the mills closing are producing certain products in certain markets that are challenged,” said Jeffrey Landin, president of the Wisconsin Paper Council, an advocate for the industry.

That (coated paper) market has continued to decline as magazine circulation and print advertising continues to decrease, Landin said. Domtar's Rothschild mill