Xerox Unveils New Strategies for Better Returns

In 1959, Xerox Corp. put out its 914 photocopier and eventually became a household name worldwide as The Document Company. Going into 2014, the Connecticut-based printing and business process outsourcing company is looking to continue its model of recent years—a growing business services operation offsetting the printing technology business that was long its focus.

Printing "is definitely an industry that's contracting," Xerox Technology President Armando Zagalo de Lima told a room filled with dozens of Wall Street financial analysts Tuesday as the company held its annual investor conference. The event, annually held in the New York Stock Exchange building, features Xerox