Only Two People in the World Have Purchased Their Own Custom Pantone Colors

In 2011, Sherry Chris, a CEO of a realty company who lives in Tribeca, hired Pantone, the color developer based in Carlstadt, NJ, to create a custom pink for her.

“I just love pink: I wear it ever day. It’s such a happy, vibrant color,” explains Chris. But she admits that she was initially skeptical to spend the cash for her own shade. Neither she nor Pantone will provide an exact figure, but Pantone will say the process typically costs tens of thousands of dollars.