Bill: Emma, imagine me, coffee in hand, feet up, chatting on the phone. Does that scream “prospecting” to you?
Emma: Not unless you’re selling recliners. What’s your point?
Bill: Word-of-mouth referrals. I asked six reps, “What’s your best source of leads?” Everyone said referrals. Then I asked, “How much time do you spend generating those referrals?” Crickets.
Emma: People forget relationship-building IS prospecting. What’s your fix?
Bill: Two calls a day. Catch up with someone—no agenda. Just, “Hey, thought I’d call instead of emailing.”
Emma: And casually add, “If you know someone who needs [your service], let me know!”
Bill: Exactly. Coffee, feet up, referral gold. What are your AI hacks?
Emma: Let’s amp it up. Ask ChatGPT: “Suggest three personalized ways to reconnect with [contact’s name], based on their LinkedIn activity or recent projects.” Then use those to start the conversation.
Bill: Smart. And after the call?
Emma: Follow up with, “Write a friendly email to [contact’s name] summarizing our chat. Include [specific insight] and gently remind them of my services.” It’s polished and proactive.
Bill: AI-powered prospecting. Is the coffee ready?
Emma: Always. Let’s teach people how to prospect smarter.
The Sales Vault includes 6 live Zoom workshops a month, 3 featuring AI. Learn more at SalesVault.pro or call Bill Farquharson at 781-934-7036. Emma Farquharson can be reached at contact@sharedintelai.com.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.