AI Research = Better Sales

Bill: Emma, what’s the longest part of preparing for a sales pitch?

Emma: Easy: research. You spend hours combing through websites, blogs, and LinkedIn profiles, only to feel overwhelmed or miss key details.

Bill: Right. But skipping research means walking into a meeting unprepared. It’s a critical but time-consuming task.

Emma: Not anymore. I’ve been recommending an AI Chrome Extension called Sider.ai—it’s like having a research assistant built into your browser. Powered by top AI models, it can summarize pages, answer questions, and even personalize your outreach.

Bill: How does it work?

Emma: First, download it from the Chrome Extension store. Then, visit a client’s website, click the Sider icon (it looks like a brain), and ask it to summarize the page or pull key details. For example, you can ask, “What’s their main service focus?” or “What are their recent initiatives?”—and Sider gives you the highlights instantly.

Bill: That’s a huge time-saver. What about LinkedIn profiles?

Emma: It works there too! Instead of reading every section, ask “What are [contact’s name]’s top skills or recent accomplishments?” Sider pulls the highlights so you don’t miss anything. It can even help personalize cold emails based on what it finds.

Bill: So instead of wasting time on research, reps can focus on crafting tailored pitches?

Emma: Exactly. And because it’s freemium (meaning there’s a free version with valuable features), anyone can try it. Even the basic tools are powerful enough to make a difference.

Bill: That’s perfect for sales reps who need to work smarter, not harder.

Emma: With Sider.ai, you show up prepared, impress clients, and close deals faster.

Bill: Smarter research, better sales—it’s the ultimate win-win.

Pre-call research is the single most important skill a sales rep can have. Learn more about how AI can help inside the Sales Vault. That’s where Bill and Emma hold workshops and archive content. Go to SalesVault.pro for more information or call Bill at 781-934-7036. Emma can be reached at contact@sharedintelai.com.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.