An Assertive Sales Email

Most sales emails are benign and polite. They inform and educate. They are too long, poorly written, and ultimately ignored.

So, why not up your game a bit? Why not take on the elephant in the room and send an email discussing the subject of diligence?

That is, why do I keep bugging you for an appointment?

Good morning!

Hopefully, you have noticed how persistent I have been in trying to connect with you, and hopefully, you are not annoyed.

Do you want to know why I keep trying? Do you want to know why I am not letting your non-response deter me from another attempt? Here are three…

Reason #1: To differentiate myself

90% of my competition quits after just one voicemail. If I call you twice, I’ve done something that nine out of 10 sales reps trying to reach you haven’t done.

Reason #2: To demonstrate the future

If I am working this hard to get your attention, can you imagine how hard I will work for you as a client?

Reason #3: To portray professionalism

Did you now the No. 1 reason why a Buyer chooses a sales rep? According to Purchasing magazine, it’s their sales ability. That includes trustworthiness, follow up, knowledge, and professionalism.

I believe a good vendor is as important as a good customer. If you agree, let’s talk. I’ll be following up on this email with a phone call. So, when you see a phone number ending in “7036” on your Caller ID, pick up. It’s me.

Talk to you soon.

Bill Farquharson

Sales Vault members are learning sales tactics like this and using them to succeed where others fail. Want more? Go to SalesVault.pro or call Bill Farquharson at 781-934-7036.