Test Your Brand’s Strength

You’ve done your homework and designed a brand program to increase the image and impact of your company in its markets. The problem is, you have figured out that if you stop pushing the brand into various media channels all of your marketing responses come to a screeching halt. You’ve found this out the hard way by pulling out of specific marketing and media venues such as adwords, print ads, eMailings, etc., but you haven’t figured out what’s your next best step!