10 Ways to Get More Attention –Dana
One of the most common questions I get from printing industry salespeople is simply this: “Margie, can you tell me how to get buyers’ attention?” Usually, I hear this from newer print sales reps. I think they expect me to have a silver bullet for solving the problem.
If only it were that easy.
It is the burning issue for reps everywhere—and who can blame them? Times are tough for printers. It’s hard to get through on a cold call. Print buyers aren’t easy to find in Internet searches. Why? Because titles for those responsible for sourcing print are all over the place. You can’t really find them listed on most corporate Websites. There is LinkedIn, of course, though printers have to pull way back on their “sales” tendencies when engaging with buyers there.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
