10 Ways to Get More Attention –Dana
7) Be visible online. The biggest mistake that printers make today is ignoring their online presence. The old ways of attracting customers don’t work anymore (or haven’t you noticed?). Tired, old Websites, boilerplate sales letters, sales-centric cold calls and fear-of-change attitudes are holding printers down, and not doing the industry’s public image any good.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
