Thanks to new media, printers have multiple ways to engage customers and influence prospects. And, most of these are easy and cheap. Yes, I’m talking about being visible in social media. You need to have an active online presence so that the market knows your name and can appreciate all that you offer.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com