8) Be active in professional organizations. Find out if there’s an organization or association for print buyers or print production professionals in your region. If so, can you join it, sponsor it and/or speak at a future event? BTW, the first thing you should do is join such an organization, get to know the people who are active in it and attend a few events. Once you’re familiar with the group, you’ll have a better sense of how to maximize your participation.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com