10 Ways to Get More Attention –Dana
10) Make sure all of your sales reps are on the same page with the previous nine points. I’ve never sold printing, so maybe this suggestion is totally off-the-wall, but here goes…Although sales reps have their own accounts and selling styles, I suggest that the sales manager make sure all of his or her reps are acting “as one” when selling their firms’ services.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
